The End of Bias is a trans­for­ma­tive, ground­break­ing explo­ration into how we can erad­i­cate unin­ten­tion­al bias and dis­crim­i­na­tion, the great chal­lenge of our age. Uncon­scious bias: per­sis­tent, unin­ten­tion­al prej­u­diced behav­ior that clash­es with our con­scious­ly held beliefs. We know that it exists, to cor­ro­sive and even lethal effect. We see it in med­i­cine, the work­place, edu­ca­tion, polic­ing, and beyond. But when it comes to uproot­ing our prej­u­dices, we still have far to go.

With nuance, com­pas­sion, and ten years’ immer­sion in the top­ic, Jes­si­ca Nordell weaves grip­ping sto­ries with sci­en­tif­ic research to reveal how minds, hearts, and behav­iors change. She scru­ti­nizes diver­si­ty train­ing, deployed across the land as a cor­rec­tive but with incon­sis­tent results. She explores what works and why: the diag­nos­tic check­list used by doc­tors at Johns Hop­kins Hos­pi­tal that elim­i­nat­ed dis­parate treat­ment of men and women; the preschool in Swe­den where teach­ers found inge­nious ways to uproot gen­der stereo­typ­ing; the police unit in Ore­gon where the prac­tice of mind­ful­ness and spe­cial­ized train­ing has coin­cid­ed with a star­tling drop in the use of force.

Cap­ti­vat­ing, direct, and trans­for­ma­tive, The End of Bias: A Begin­ning brings good news. Biased behav­ior can change; the approach­es out­lined here show how we can begin to remake our­selves and our world.

Winner: 2022 Nautilus Award. Final­ist: 2022 NYPL Helen Bern­stein Award for Excel­lence in Jour­nal­ism, 2022 The Columbia/Nieman J. Anthony Lukas Prize for Excellence in Nonfiction, 2022 National Association of Science Writers Book Prize, 2021 Royal Society Science Book Prize, American Society Journalists and Authors Book Award

Named a Best Book of the Year by World Eco­nom­ic Forum, AARP, Greater Good, and INC.